The AppExchange platform is pioneering and provides access to thousands of pre-built solutions. In a nutshell, AppExchange is a platform that uses the power of applications to assist in the resolution of a wide variety of actual problems and bottlenecks encountered in the world of business. The functionality of the AppExchange App encompasses a wide range of domains, including business, finances, sales, advertising, human resource management, and operations, amongst many others.
Marc Benioff, the CEO of Salesforce, and Steve Jobs, co-founder of Apple, came up with the idea of creating a cloud-based system software and came up with the AppExchange. Later on, Marc Benioff was the one who implemented the concept of developing a platform for global developers to offer their own apps with the intention of making them accessible on the Salesforce AppExchange site, where Salesforce users may download them without any difficulty.
Marc Benioff initially introduced AppStore.com as a component of the Salesforce App store in the year 2006. The first time Salesforce created an app repository in their platform, it was in the form of a shop for the distribution of applications and with the purpose of selling applications. The CEO was the one who initially conceived up the idea for the Salesforce AppExchange, and he later gave Steve Jobs the idea for the App Store when it first became available in the year 2008.
Quickstart guide to AppExchange
According to TriFin Labs’ findings, 71% of Salesforce customers make regular use of applications purchased from the Salesforce AppExchange. The Salesforce AppExchange Apps help simplifies business environments by hastening the completion of deals and the finalization of documents. Apps available on the Salesforce AppExchange can assist with access management and help meet a variety of business and functional requirements.
Have a Business Goal
Create a strategy for how you will achieve your business objectives. Determine the maximum amount of money you are willing to pay on the Salesforce AppExchange App. You can begin with paid applications as long as your budget allows for it, or you can start with free apps and then gradually move to premium apps once you feel confident that you will notice improvements in your investment plans.
Utilize the Search and Filtering Facility for Apps on the Salesforce AppExchange.
Following the establishment of company objectives and the allocation of financial resources, the next step is to choose the appropriate app from the Salesforce AppExchange. Utilize the search function that is available on AppExchange. Make use of the Filters, then navigate to your chosen apps.
Make Use of AppExchange Ratings and Reviews
Approximately 5000 reviews are available on AppExchange. You can pick an app for your company by reading reviews and finding one that meets your requirements. Make use of the feedback to help guide your decision-making so that you may move forward with your option of choice.
Put It to the Test
Try out each of the applications first before committing to buying them. A great number of the Salesforce AppExchange Apps provide free trials, during which an in-depth analysis of the functionality, appropriateness, and usability of the chosen Salesforce AppExchange App is carried out. Use the sandbox functionality on AppExchange to create a simulation of the environment in which the app will run. You will be able to determine how the selected applications will act in your chosen instance.
Put your app up for sale on AppExchange.
Signing up for the Partner Community is the first step in the process of listing your product as an app on AppExchange. Next, your Marketing Cloud Partner Account Manager will guide you through the remaining processes.
Establish a connection between the Publishing Console and a Packaging Organization.
Connecting the packaging org linked with the package in question to the Publishing Console is the first step in adding a package to an AppExchange solution listing.
Make changes to or create your own provider profile.
Establishing client trust in your app, feature, or consulting service requires a number of steps, one of which is creating a polished and accurate provider profile. You can include a goal statement and other information about your company, such as its location, number of employees, and other details, on your profile page. People looking through postings are presented with this information when they click on the Provider tab.
You can build or edit your listing on AppExchange.
Listing your product or consulting service on AppExchange can help you market it to potential customers. Make or revise a listing such that it attracts the attention of customers.
You can attach a business plan to a listing on AppExchange.
A business strategy should be added to the AppExchange listing before sending in your product for a security review. Your company’s operations, product architecture, and information on regulatory compliance are all included in the business plan that you have created. Go to the product listing for your app in the AppExchange publishing interface so that you can add a business plan.
Ensure that your listing on the AppExchange is effective.
A listing that is commensurate with the quality of an application, part, or consulting service is warranted. There is a compiled list of strategies to help your listing stand out from the competition by collecting comments and suggestions from customers as well as marketing specialists from Salesforce.
Choose one of the available installation options.
It is more probable that individuals will become paying customers of your business if they are able to install your solution with relative ease. Give your consumers the option that will give them the smoothest experience installing your product.
Register Your Product, and Make Your Selections Regarding the License Settings
When a customer installs your application or component, you will receive a licensing record if you have previously registered a package and configured the License Management App (LMA). Through the use of licenses, you are able to monitor who is using your application or component and for how long.
Finish the Security Checkup and Review Cycle.
In order for a solution to be made available on AppExchange, it must first pass our stringent security evaluation. To manage your reviews, use the security review submission portal available in the Salesforce Partner Community. Please submit your solution so that it can be evaluated initially. Please resubmit a solution that you have modified in order to address any security concerns that were brought up in a prior review. Make payments for the security review and the AppExchange listing.