Salesforce is CRM or customer relationship management. It is technology for managing your clients, customers, company’s relationships and interactions with potential and actual customers. CRM is used to improve business relationships and aid customer service. CRM helps you stay connected to your customers, streamline your processes and improve profitability. A Salesforce consulting firm can give you the keys to customer services and CRM.
When you discuss CRM, you are referring to a system or a tool that helps with contact management, sales management, productivity and customer services. CRM solutions provide you with the ability to focus on your organization’s relationships with clients throughout your entire lifecycle with them. This includes finding new customers, providing support and ultimately winning their business.
According to Garner, CRM will be the strategy of businesses for the future. To stay in business, you need targets for sales, business objectives, and profitability. You need reliable and up-to-date information. The data that comes in from customer service, marketing, social media monitoring, and sales needs to be turned in to useful business information.
A CRM system gives you a clear view of your customers. With the click of a button, you see everything in one place. CRM is a simple dashboard that you can customize to fit your needs. It tells you a customer’s previous history, the status of their orders, and any customer service issues.
You can use your CRM platform to include information from public social media accounts. You can find their likes and dislikes and what they share about you or your competitors. Marketers use a CRM platform to understand sales and make forecasting more accurate. With a CRM platform, you have clear visibility of every sales opportunity, and this shows you a clear path from inquires to closed sales. The best improvements in efficiency come from going past CRM as strictly a sales and marketing tool and using it for HR and customer service.
If you don’t discuss your CRM requirement with a Salesforce consulting firm and get the real answers, you could lose a great deal of money. Active sales teams create a great deal of data, and if you are not able to see this information in one stored place, you will lose the data. Data that is stored in notes, laptops, or inside the heads of your salespeople is no good unless you can see it and analyze it. CRM ensures your data is in one place and anyone can update it or look at it.
A Salesforce consulting firm can configure today’s CRM platform. Developers can build in intelligence that automates administrative tasks. Insights about your customers that are automatically generated give you an understanding of your customers, predict how they will feel and act. It shows you what they may buy. This information will help you prepare the right outreach services that influence clients to do more business with you.
A Salesforce CRM consulting firm will help you develop a CRM system that is stored in the cloud, can be accessed by anyone in your company with permission, and help you grow your business.
• You can improve your bottom line. A CRM platform has been proven to produce real results. Your lead conversions will be up by at least 30%, sales grow by 30%, and productivity goes up by 35%. Customer satisfaction rises by 3% with a CRM system and revenue can increase by 25%.
• With a CRM system developed by a Salesforce consulting firm, you can identify and add new leads quickly. They will be categorized accurately. By focusing on promising leads, sales can prioritize opportunities, close deals, and identify leads.
• CRM helps you increase referrals from your existing customers. You understand your customers and generate cross and upselling opportunities. You have the chance to win business from existing customers. Better visibility will also keep your customers happy. With CRM, customers experience better service, and satisfied customers become repeat customers and refer their friends to your business.
• CRM offers better customer support. Personalized support at any time of the day or night is essential to customers. A CRM system helps you provide high-quality services that your customer wants. Agents can see what products your customers have ordered, and agents get a record of all interactions so customers can get the answers to their questions quickly.
• Your Salesforce consulting firm will show you how a good CRM system like Salesforce can gather information from many sources across your business niche. You have unprecedented insights into what your customers and clients are saying about your company. You can expand what you offer, see problems first, and discover gaps in your customer service.
With all these reasons for a CRM platform, a cloud-based CRM can also offer your business many advantages. Cloud computing and CRM moves your CRM software from desktops to the cloud where all the people who need information in your company can get it at the click of a button. Organizations worldwide are discovering the benefits of moving services and data onto a secure online environment.
With a cloud-based CRM platform like Salesforce, you have access to information 24/7. Your sales teams can check data, update it instantly after a meeting and they can work from anywhere. Information is available to anyone who needs it, and this includes customer services representatives.
A Salesforce consulting firm can show you how to reduce costs. Their developers customize you’re a system that features all the best in today’s technical language. You don’t need a unique installation, and there is no hardware to set up. Your IT costs are low, and you can leave all the installation headaches to a Salesforce consulting firm and their developers.
Most cloud-based CRM systems are priced on the number of users who access the system. Price also depends on the features you want. With a Salesforce, cloud-based platform your data is now transparent, flexible and cost-effective. Your Salesforce consulting firm can show you exactly how Salesforce will enable your company to be profitable and data-driven.